#18: Sea Otter Classic

STC is proud to announce that we will be exhibiting at The Sea Otter Classic in Monterey, California on April 20-23rd, 2023, We look forward to attending our first major cycling event, and meeting thousands of cyclists who all share a common problem: high performance tires require a lot of maintenance. We expect to see over 84,000 fans and athletes at the event who are all passionate about cycling... talk about future customers!

A little bit about Sea Otter, and the festival:

Nowhere else on earth will you find four days of action-packed cycling camaraderie and outdoor fun for the entire family. Located in Monterey, California, the Sea Otter Classic is the largest gathering of cycling and outdoor enthusiasts in North America and offers nearly every type of competitive bike racing and recreational tours imaginable. Riders zoom around the iconic Laguna Seca Raceway, traverse the beautiful rolling hills of Fort Ord National Monument or take in the gorgeous coastal views along the Pacific Ocean. The Sea Otter Expo, hub of the event, pulses with several hundred exhibitors displaying new gear, offering product samples, free bike demos and exciting stunt shows.

As STC moves closer to our first product launches, look out for us at more mobility and cycling industry events this year!